ZEUS, a landmark of avant-garde and minimalist design since ever, in 1984 was the forerunner of the Fuorisalone, organizing shared presentations and exhibitions within its spaces: this way it could fully express its identity, not reducing it to the space of a stand at the Fair.
Times have changed, but there is always the belief that the best way to express the ZEUS philosophy, during Design Week, is to exhibit products inside its historical headquarter, the Blue Garage of the 50’s located in Corso San Gottardo, right in the heart of Porta Ticinese Canals’ district in Milano: during the event “Fuorisalone Design Week” the 1000 sqm. showroom becomes a meeting place between the design world and the city.